Business Bay

Launched in 2005 as a development envisioned to be the largest business capital in the world (80 million sq. ft), Business Bay is adapting its original focus, driven by a different market, to incorporate a broader mixed-use typology, blending hospitality and residential functions, as well as great entertainment features along the water canal opened in October 2016. In order to give clear guidelines, a comprehensive set of actions and strategies are proposed for Public Transport, Pedestrian, Cycling, Accessibility, Road design and Parking. Systematica delivered integrated strategies to reduce car usage such as dedicated bus lanes, shared parking, traffic calming design and pedestrian connectivity, aligning with the Public Authorities goals while introducing international best practices.